Common Tools That Maximize The Effectiveness Of a Business Intelligence Dashboard

| January 14, 2014

Business Intelligence Dashboard: Essential for Companies Relying on Collected Data for Daily Tasks

Business intelligence is helping companies of all sizes enhance their marketing campaigns and improve the overall experience for their customers, whether the business has a physical location or is strictly online. Business intelligence is used to give companies a better idea of what their customers are looking for, when they need it, and what they like and don’t like about their experience with the company. Once the data is analyzed, the companies can then use the data to make better business decisions regarding anything from controlling labor hours to customer service training.

What is the Business Intelligence Dashboard?

The business intelligence dashboard is similar to the dashboards for websites or servers in that it displays collected data from all sections in one place, so that the information is easy to locate and track. Most dashboards include read outs from the company’s Key Performance Indicators (KPIs), which monitor how the company performed in sales and traffic on an hourly, daily, monthly, quarterly, or annual basis, depending on which is needed. These numbers are mainly used for setting sales goals for a given amount of time. Being able to see when the majority of sales occur also helps companies make the most of their labor hours, because they can see the pattern of when more or less staff is needed based on how many customers come into the store.

What Tools are Best to Have On the Business Intelligence Dashboard?

A business intelligence dashboard is only as good as the tools that are uploaded onto it. One of the most effective tools for companies of all sizes is a traffic monitor. This will show the results by hour of how many people are entering a store or accessing a website. More advanced traffic monitors can show not only how many people accessed the site, but also how many people actually purchased something versus how many were just browsing.

Another important tool is a mobile device monitor. This application can track how many people are connecting to a company’s website through mobile devices from sites like Facebook or Twitter, or through outside sites that feature an advertisement for the company.

Looking for more tools to maximize the effectiveness of your business intelligence dashboard? Contact us today to get started!